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Measures of posts about a TV show (“Can’t wait for ‘The Walking Dead’ to start”) are just the tip of Twitter’s iceberg, Mr. Somosi said in an interview: “The full iceberg is the extent to which people are seeing those tweets.” For example, the 225,000 posts about the Sept. 26 episode of “Grey’s Anatomy” were seen by 2.8 million distinct Twitter accounts, according to Nielsen’s algorithms.

It is impossible to say how many of those users watched the show as a result of the posts, but previous research has found that Twitter activity sometimes spurs viewership. Twitter has made collaboration with the television industry a priority as it seeks to impress investors; the prospectus for its initial public offering, published Thursday, mentioned television 42 times.

http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html?ref=todayspaper

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People and news organizations pay attention to Mr. Icahn because companies that ignore him — see Motorola and Yahoo — do so at their peril. Never mind that Mr. Icahn would probably not know an iPhone from a Galaxy S4. In a market-driven world, the stock price is everything. And the only thing. He doesn’t own shares in a company called Apple. He owns a stock listing called AAPL.

He is akin to everyone’s crazy uncle whom no one should listen to, except everyone does, and he often turns out to be right. He wins in part because he knows the outside play — the media game — so well. Using business news outlets and now social media, Mr. Icahn is able to make corporate boards quake and chief executives tremble because they know he will say anything, and he often does.

Mr. Icahn usually zeros in on troubled companies, but in this case he is cynically suggesting that one of the most successful companies in the world — one that has already announced plans for $100 billion in dividends and buybacks — should borrow $150 billion and go into real, actual debt despite having $147 billion in cash on hand. (Most of Apple’s cash is overseas and cannot be used to buy off investors.) Apple probably won’t take the Twitter bait. The company has replaced Coke as the most recognizable brand in the world, with a steady string of product hits. Does it really need Mr. Icahn’s advice?

http://www.nytimes.com/2013/10/07/business/media/using-twitter-to-move-the-markets.html?ref=todayspaper

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It’s hard to overstate the gamble Jobs took when he decided to unveil the iPhone back in January 2007. Not only was he introducing a new kind of phone — something Apple had never made before — he was doing so with a prototype that barely worked. Even though the iPhone wouldn’t go on sale for another six months, he wanted the world to want one right then. In truth, the list of things that still needed to be done was enormous. A production line had yet to be set up. Only about a hundred iPhones even existed, all of them of varying quality. Some had noticeable gaps between the screen and the plastic edge; others had scuff marks on the screen. And the software that ran the phone was full of bugs.

The iPhone could play a section of a song or a video, but it couldn’t play an entire clip reliably without crashing. It worked fine if you sent an e-mail and then surfed the Web. If you did those things in reverse, however, it might not. Hours of trial and error had helped the iPhone team develop what engineers called “the golden path,” a specific set of tasks, performed in a specific way and order, that made the phone look as if it worked.

http://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html?pagewanted=all

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“The Twitter bio is a postmodern art form, an opportunity in 160 characters or fewer to cleverly synopsize one’s professional and personal accomplishments, along with a carefully edited non sequitur or two. It lets the famous and the anonymous, athletes and accountants, surreal Dadaists and suburban dads alike demonstrate that they are special snowflakes with Wes Anderson-worthy quirks.”

http://www.nytimes.com/2013/10/06/fashion/twitter-bios-and-what-they-really-say.html?ref=todayspaper

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Federal wiretap law exempts interception of communication if it is necessary in a service provider’s “ordinary course of business,” which Google said included scanning e-mail. That argument did not fly with Judge Koh.

“In fact, Google’s alleged interception of e-mail content is primarily used to create user profiles and to provide targeted advertising — neither of which is related to the transmission of e-mails,” she wrote in last week’s ruling.

Judge Koh also dismissed Google’s argument that Gmail users consented to the interception and that non-Gmail users who communicated with Gmail users also knew that their messages could be read.

“Accepting Google’s theory of implied consent — that by merely sending e-mails to or receiving e-mails from a Gmail user, a non-Gmail user has consented to Google’s interception of such e-mails for any purposes — would eviscerate the rule against interception,” she wrote.

http://www.nytimes.com/2013/10/02/technology/google-accused-of-wiretapping-in-gmail-scans.html?ref=todayspaper

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Even on sites where comments are actively screened — like Nytimes.com, where moderators either post or reject submissions — people who think evolution is bunk are generally permitted to voice their view, often to be shouted down by others; for some readers, following such comment threads is part of the fun. But Popular Science and other publications do not have the resources to moderate all comments, so personal attacks and other bits of ugliness can slip in.

Still, the move to silence what many online readers consider a digital town square has ignited a burst of reaction from bloggers and commentators on science and the media, as well as editors at other science magazines. Many sympathized with the feeling that a Wild West of uncouth, illogical commenters can infect the tenor of discussion.

http://www.nytimes.com/2013/10/01/science/comment-ban-sets-off-debate.html?ref=todayspaper

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“Over the course of her study, she found measurable trends towards openness to counter-attitudinal ideas just by switching the “like” or “recommend” button with “respect.” It became clear that people were much more likely to click on opposing view points with the “respect” button in place, and in fact, it lead to more interaction in the comments section in general. For example, in a comments section with eight comments, people clicked “recommend” an average of 1.5 times, while they clicked “respect” an average of 1.8 times. “You wouldn’t like a comment that held a totally different view than your own, and I understand why,” she says. “It sounds like you support of it and approve and agree with it.” Respect, on the other hand, is more neutral and doesn’t carry connotations of concurrence. Websites like the Huffington Post and Tampa Bay Times are toying with using positive phrasing like “amazing” or “inspiring” on their buttons. And while those words skirt the direct affirmation of “like”,” they do little to spread the idea of respectfully disagreeing.”

http://www.wired.com/design/2013/09/can-you-design-a-website-to-encourage-readers-to-consider-a-different-point-of-view/

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A phony review of a restaurant may lead to a bad meal, which is disappointing. But the investigation uncovered a wide range of services buying fake reviews that could do more permanent damage: dentists, lawyers, even an ultrasound clinic.

“What we’ve found is even worse than old-fashioned false advertising,” said Eric T. Schneiderman, the New York attorney general. “When you look at a billboard, you can tell it’s a paid advertisement — but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving.”

http://www.nytimes.com/2013/09/23/technology/give-yourself-4-stars-online-it-might-cost-you.html?pagewanted=all&_r=0

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One of the iPhone’s biggest strengths has always been its branding as a luxury item, a device that lends its owner an unparalleled aura of cool and chic. Having the newest iPhone or iPad was an even stronger symbol of status. It is something that rival hardware makers have struggled to emulate and a reputation that could potentially be damaged with the introduction of a cheaper device, as my colleague Brian X. Chen reported last week.

But as the iPhone evolved from the third-generation 3GS model to the fourth and fifth, something interesting started to happen. It was virtually impossible to tell the devices apart. At a glance, the iPhone 4, 4S and 5 are practically identical. Of course, that is partly because the current iteration of the iPhone is pretty good — and Apple doesn’t seem to see the need to improve on it very much, as Matt Buchanan over at The New Yorker wrote last week.

But perhaps Apple is starting to realize that even if they don’t need to make significant changes to their flagship phone, they still need to sate the desire of their buying base, who want to show off their phone hardware as much as they do a new pair of fall boots or a new handbag.

http://bits.blogs.nytimes.com/2013/09/16/rethinking-the-iphone-5c/?ref=todayspaper

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“This week, an F.A.A. advisory panel will meet to complete its recommendations to relax most of the restrictions. The guidelines are expected to allow reading e-books or other publications, listening to podcasts, and watching videos, according to several of the panel’s members who requested anonymity because they could not comment on the recommendations. The ban on making phone calls, as well as sending and receiving e-mails and text messages or using Wi-Fi, is expected to remain in place, the panel members said.”

http://www.nytimes.com/2013/09/23/technology/faa-nears-new-rules-on-devices.html?ref=todayspaper

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