“Fiona Apple, friend of animals and committed vegan, has partnered with Chipotle on a campaign about factory farming. For the animated clip, Apple covered “Pure Imagination” from the 1971 film Willy Wonka & the Chocolate Factory, a rendition that is especially haunted and emotional given the grim context. “

http://pitchfork.com/news/52274-watch-fiona-apple-covers-pure-imagination-from-willy-wonka-for-chipotle-ad-on-factory-farming/