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“Humans are good at a lot of things, like producing objects of great taste and beauty. But consistency is not one of them. In fact, growing concerns about inconsistency and badly brewed coffee, engendered by manual brewing techniques—particularly in busy shops, where harried baristas often can’t take the necessary care to properly brew each cup—are the reason even some of the most elite shops have begun, over the past couple of years, to reconsider fully analog brewing. The renewed interest in consistency has resulted in the emergence of multi-thousand-dollar hot-water dispensers like Marco’s Über Boiler, which essentially dispense a given amount of water at a particular temperature for a certain amount of time, along with flashy, expensive (and, frankly, mediocre) new automated machines, like the fifteen-thousand-dollar Alpha Dominche Steampunk, which brews up to four cups of coffee simultaneously. Some shops, like Portland’s Heart Coffee, are returning to automated batch brewing, albeit highly tuned by humans, to achieve more consistency.”

http://www.newyorker.com/online/blogs/currency/2013/11/better-brewing-through-technology.html

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Why coffee? For starters, it’s the second-largest traded commodity in the world, after oil. Despite heavy marketing efforts, hardly anyone picks a gas station for the brand. But they’ll administer a pistol-whipping over coffee.

Pierre Bourdieu, whose 1979 book Distinction: A Social Critique of the Judgement of Taste is rather impenetrable, had a theory I like:

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Pour-over coffee—waiting ten minutes for coffee to trickle through a specially-made Japanese funnel—comes to mind. Taste, including the mouth stuff, is completely inseparable from culture. We own no part of our aesthetics. Instead we use preferences to create and understand the social structures we are part of. Hard workers “Run on Dunkin’.” Most Bay Area snob-shops offer a personal coffee experience, each cup made just for you.

But as soon as the middle class latches onto the favorites of the rich and famous, the wealthy move on.

Starbucks worked for awhile, with its grande/venti code and delightfully artsy interior. But lattes haven’t been enough for years; even McDonald’s serves them now. Where to go but snobbier precincts?

http://www.theawl.com/2013/10/what-does-your-coffee-say-about-you-and-is-it-something-terrible

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The café and the final cup are the biggest culprits in the energy vacuum that is the coffee supply (and demand) chain. Of the 10 to 11 pounds of carbon emissions that the average pound of coffee creates, as much as 50% is created at the retail and consumer level.

This not insignificant energy usage is the result of multiple factors. Heating and air conditioning in an environment with constant temperature fluctuations (think of the gust one way or another every time a new customer walks in the door); outlets in constant use behind the counter (toasters, blenders, grinders, brewers, fridges, dishwasher if the baristas are lucky) and in front (laptops, phone chargers); espresso machines and grinders left on 24-7 for efficiency’s sake; lights left on in the bathroom and the basement when no one’s using them; computerized POS, cash register, and/or credit-card machines; mountains upon mountains of paper-cup waste; and, of course, the perpetual flowing of water through coffee equipment, toilets, and sinks.

http://drinks.seriouseats.com/2013/10/calculating-coffees-carbon-footprint-energy-usage-to-farm-pick-ship-roast-brew-coffee.html

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