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By paying a wage that was significantly above what the market required, Ford was betraying his fellow business owners and putting the whole of American enterprise in jeopardy. The Wall Street Journal editorial page, then, as now, a hotbed of revanchism, sniffed: “To double the minimum wage, without regard to length of service, is to apply Biblical or spiritual principles where they do not belong.” Ford may have been seeking a place in heaven, the Journal warned, but this action would more likely consign him to hell. Ford has “in his social endeavor committed blunders, if not crimes. They may return to plague him and the industry he represents, as well as organized society.”

Of course, Ford was motivated more by self-interest than by altruism. Turnover was huge in the growing auto industry, as workers hopped from factory to factory in search of better wages. The nation was in the midst of a rising wave of labor activism that frequently turned to violence. International networks of communists, socialists, and various other types of radical syndicalists were organized and active in America’s largest cities—and occasionally tossed bombs at business owners. Raising wages proactively was clearly a way to buy some short-term labor peace.

But Ford was playing a deeper, longer game. The Ford Motor Company was in the business of building an expensive durable good. The first cars he had built in number, the 1903 Model N, cost about $3,000, and so were accessible only to that era’s one percent. Henry Ford recognized that the automobile would be more successful as a volume business than as a niche product. “I would build a motorcar for the great multitudes,” he proclaimed. Through relentless innovation, vertical integration, and the obsessive development of an assembly line, Ford had already managed to bring the cost of the Model T, the first democratic car, down to about $500. And the company was moving about 250,000 cars a year. But per capita income was only $354 in 1913. The U.S. didn’t have a developed consumer credit industry. People paid for things with the wages they earned and their savings.

So this was Ford’s theory: Companies had an interest in ensuring that their employees could afford the products they produced. Put another way, employers had a role to play in boosting consumption. While paying higher wages than you absolutely needed to might lower profits temporarily, it would lead to a more sustainable business and economy over time. If the motorcar was going to be a mass-produced product for typical Americans, not a plaything for the rich, Ford would strive to pay his workers enough so they could afford the products they worked on all day.

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– http://www.thedailybeast.com/articles/2014/01/06/henry-ford-understood-that-raising-wages-would-bring-him-more-profit.html#url=/articles/2014/01/06/henry-ford-understood-that-raising-wages-would-bring-him-more-profit.html