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But, crucially, these users will not be making a copy of those images. Instead, the images will be stored on the agency’s computers; each embedded image will include a credit and a link back to the Getty Images website, where higher-quality versions will be available to license.
Mr. Peters said the agency would be taking a liberal approach to the term “noncommercial,” including websites that carry ads, and even large commercial news sites that use the images to illustrate editorial content.
By retaining control, Getty Images could in the future take down those images down, or somehow incorporate advertising. YouTube, Google’s highly profitable video service, is a model, Mr. Peters said, in that its material is widely available via an embedding tool, and even the embedded videos can carry advertisements.
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shaun james bockert 