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The tragedy is that the technology industry is not a meritocracy. Making great products is often not sufficient for success, and sometimes it’s not even required. In tech, marketing, branding, partnerships and timing can be as important as how well your product works.

What’s more, how a company’s product works is largely dependent on the company’s position in the market. Microsoft and Nokia’s consumer businesses are governed by the vicious rules of network effects — the economic idea that products get better as more people use them. The more people who use a particular operating system, the more likely an app developer is to build for that system. And the more apps that are developed, the more the operating system appeals to consumers. The cycle builds on itself.

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– http://ift.tt/OdSdxr