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shared content

If modern American popular culture was built on a central pillar of mainstream entertainment flanked by smaller subcultures, what stands to replace it is a very different infrastructure, one comprising islands of fandom. With no standard daily cultural diet, we’ll tilt even more from a country united by shows like “I Love Lucy” or “Friends” toward one where people claim more personalized allegiances, such as to the particular bunch of viewers who are obsessed with “Game of Thrones” or who somehow find Ricky Gervais unfailingly hysterical, as opposed to painfully offensive.

The baby-boomer intellectuals who lament the erosion of shared values are right: Something will be lost in the transition. At the water cooler or wedding reception or cocktail party or kid’s soccer game, conversations that were once a venue for mutual experiences will become even more strained as chatter about last night’s overtime thriller or “Seinfeld” shenanigans is replaced by grasping for common ground. (“Have you heard of ‘The Defenders’? Yeah? What episode are you on?”) At a deeper level, a country already polarized by the echo chambers of ideologically driven journalism and social media will find itself with even less to agree on.

But it’s not all cause for dismay. Community lost can be community gained, and as mass culture weakens, it creates openings for the cohorts that can otherwise get crowded out. When you meet someone with the same particular passions and sensibility, the sense of connection can be profound. Smaller communities of fans, forged from shared perspectives, offer a more genuine sense of belonging than a national identity born of geographical happenstance.

http://www.newrepublic.com/article/115687/netflixs-war-mass-culture

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