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We’re told that this bike program is modeled after the one in Paris. But in Paris, the bikes are a silvery gray and the sponsors have discreet small tattoos on the bike frame. Paris bikes blend. They respect the romance that is Paris.
And what a bargain Citibank got. To put that $41 million in perspective, a co-op at 640 Park Avenue recently sold for $23 million, and Calvin Klein’s Hamptons house reportedly cost around $75 million.
In other words, for chump change to a billionaire, Mr. Bloomberg let Citibank alter the color palette of Manhattan.
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– http://www.nytimes.com/2013/10/20/opinion/sunday/color-me-blue.html?ref=todayspaper