““Bro” once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer. But it’s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy, white, straight men. “Bro” is convenient because describing a professional or social dynamic as “overly white, straight, and male” seems both too politically charged and too general; instead, “bro” conjures a particular type of dude who operates socially by excluding those who are different. And, crucially, a bro in isolation is barely a bro at all — he needs his peers to reinforce his beliefs and laugh at his jokes. That’s why the key to de-broing our culture just might be the straight white guys who aren’t bros.”

– http://nymag.com/thecut/2013/09/how-do-you-change-a-bro-dominated-culture.html