“Reviewing something like this just leads to arguments, but here goes: Snickers, of which we ate 407 million last year, may be iconic, but it’s not very good. Snickers Dark is far better than the “original,” which indicates that any candy bar could be better if better ingredients were used. I’m not encouraging anyone to start producing candy bars, but if there were a premium dark Snickers, that might be something worth craving. (Having said that, if there were a premium Baby Ruth or a premium PayDay, then we’d really be in business.) As for the regular Snickers, it’s a halfway-decent-tasting high-level dose of sugar, which, with a coffee, will get you through almost anything.”

– http://www.nytimes.com/interactive/2013/09/08/magazine/the-culture-package.html?hp#/#item_03